Introduction Contemporary marketing thought stresses that pricing decisions ought to be made within the context of the firm's entire marketing mix. Price is but one facet of a company's appeal to consumers and needs to be fully integrated with the physical product, its package, advertising,...

1. Speaking of addiction -- 2. Temporal preference -- 3. Consumption and addiction -- 4. Psychological explanation : intentional interpretation -- 5. Psychological explanation : cognitive interpretation.

A progressive research program -- Consumer action -- Perceptual contingency-representation -- Refining perceptual contingency-representation -- The intentional consumer situation -- Cognitive foundations of the intentional consumer situation -- Behavior, action, agency.