We conducted a survey on risk perception of investment products in the German-speakingarea of Switzerland. Unlike the typical two-factor structure documented in the previousliterature, we found that the knowledge-related scales were highly correlated with the riskrelatedscales, whereas the...

This study aims to evaluate directly how a graphical risk ladder is perceived and how this perception is related to people's subjective numeracy. Gaze durations and frequencies were used to examine visual attention. Participants (<italic>N</italic> = 47) appeared to focus on the target risk information, whereas...

The influence of numeracy on information processing of two risk communication formats (percentage and pictograph) was examined using an eye tracker. A sample from the general population (N = 159) was used. In intuitive and deliberative decision conditions, the participants were presented with a...