This paper reports on a large-scale field experiment testing strategies available to a seller participating in simultaneous competitive sequential ascending price automobile auctions. Every other week, the seller offered approximately 100 vehicles for sale in an auction environment in which...

We conduct experiments to explore the possibility that subject misconceptions, as opposed to a particular theory of preferences referred to as the "endowment effect," account for reported gaps between willingness to pay ("WTP") and willingness to accept ("WTA"). The literature reveals two...

Purpose – This study aims to investigate how customer information obtained at different phases of a new product development (NPD) process influences profits from new offerings. Design/methodology/approach – A survey was conducted in the context of NPD in goods and services. A unique database...