General Mills produces Gold Medal Flour, the largest branded flour product in the United States. General Mills wants to switch from using hard red wheat to hard white wheat to produce Gold Medal Flour. Hard white wheat is not widely produced in the United States. To ensure a stable supply,...

This case considers two major management decisions facing the Leachman Cattle Company, the largest U.S. beef cattle seedstock producer. The first decision relates to continued expansion into international markets. Such expansion has tremendous potential, but also introduces a host of logistical...

Many cattle producers and producer organizations are concerned that the live cattle negotiated market has become too thin. The percentage of live cattle procured through direct negotiations has declined below 20%, while the percentage procured through formulas has increased to more than 60%....