While there is increasing interest in reducing obesity, relatively few of these efforts focus on rural communities. A multi-tiered model to reduce obesity risk factors was developed and implemented to change food behavior and health awareness in a rural West Texas community over a one year...

The emergence of Bovine spongiform encephalopathy (BSE) as a major food safety issue sets the situation for a firm level opportunity. The Japanese government banned imports of cattle and beef from the U.S. when it established the first cases of BSE there and refused to lift barriers because the...

The IFAMR is published quarterly by the International Food and Agribusiness Management Association. For complete library visit: www.ifama.org

The Value of Plains Cotton Cooperative Association is a teaching case that allows students to consider the cooperative business model and the impact of this unique form of organization in agriculture. The Plains Cotton Cooperative Association (PCCA), a highly successful, innovative, and dominant...

This study provides guidance for cotton marketing efforts by determining major market segments with quality thresholds for West Texas. Given its present quality performance, great potential segments are from higher-end international segments with significant value-added. Moreover, the potential...