McAdams, Callie P.; Palma, Marco A.; Ishdorj, Ariun; … - Agricultural and Applied Economics Association - AAEA - 2011
A preference and valuation mechanism that compared results of an experimental auction and nonhypothetical preference rankings was developed and used to elicit preferences for pomegranate products from a representative sample of shoppers in Texas. Familiarity with pomegranate products increased...