Bernard, John C.; Bernard, Daria J. - In: American Journal of Agricultural Economics 91 (2007) 3, pp. 826-836
Auction experiments were used to examine demand relationships and willingness to pay (WTP) for organic, rBST-free, no antibiotics used, and conventional milk. Elasticities showed strong substitute and complement relationships between organic, rBST-free, and no antibiotics varieties. The sum of...