Specialty food aficionados, who use the Internet to gather information or place orders, resemble those who rely on mail order catalogs, except for being younger. Both groups are well- educated, wealthy, and frequent specialty food buyers. Among those studied, nearly all of the Internet users...

Examines US consumers’ reactions to 20 domestic and international Internet sites marketing specialty food products. Analyses respondents’ ratings of site characteristics and use of descriptive adjectives and determines that international sites were viewed significantly lower than domestic...