When making brand selection decisions for complex technological products, a consumer is likely to use a subset of the characteristics as a "signal" of a brand's quality and performance. This study examines the usefulness of brandedness as a signal for consumers selecting three types of durable...

Genetic resources were once treated as a common heritage, available without restriction for research and other usage. The system was perceived as contributing to a rapid extinction rate and as unfair to developing countries -the major source of genetic resources. Since the Biodiversity...

Replaced with revised version of paper 07/19/06.