This study examines how marketing strategies of produce managers affect consumer expenditures for fresh fruit. A non-linear Almost Ideal Demand System was used to model the share equations for Gala apples, Fuji apples, Red Delicious apples, other sweet apples, tart apples, pears, bananas, and...

This research examines how fluctuations in quality affect consumer expenditures for fresh fruit at the retail level. This paper examines how consumers’' purchasing behaviors react to changes in fresh fruit quality by quantifying quality characteristics based on weekly observations. A four-point...

This research examines how consumer purchasing responds to changes in advertised feature sizes and placements within weekly in-store fliers. The weekly-featured advertisements were measured in square inches and the different advertisement placements within the weekly flier included front, back,...

This study examines how marketing strategies of produce managers affect consumer expenditures for fresh fruit. A non-linear Almost Ideal Demand System was used to model the share equations for Gala apples, Fuji apples, Red Delicious apples, other sweet apples, tart apples, pears, bananas, and...

Produce departments are important to the profitability and competitiveness of grocery stores. Understanding how variables beyond price and seasonality impact the demand and ultimately sales for produce is vital. This study finds display size and the use of multiple displays to be the most...

This research examines how fluctuations in quality affect consumer expenditures for fresh fruit at the retail level. This paper examines how consumersÂ’' purchasing behaviors react to changes in fresh fruit quality by quantifying quality characteristics based on weekly observations. A...

China is a market of great interest to the agricultural and agribusiness industries, but many firms have reported difficulties in establishing themselves there. A closer look at the approaches used by a successful industry will help other industries and firms prepare themselves for the Chinese...

The United States is the largest single exporter of seafood, beef, and beef products to Japan, and was the third largest source for pork in 1992. A better understanding of Japanese demand for meat and seafood is important in two regards. First, Japan is generally viewed as a tough market to...