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Pairwise partitioning: A nonmetric algorithm for identifying feature-based similarity structures
Hutchinson, J.; Mungale, Amitabh - In: Psychometrika 62 (1997) 1, pp. 85-117
Persistent link: https://www.econbiz.de/10005603603
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The lexicon and grammar of affect as information in consumer decision making : the GAIM
Pham, Michel T. - In: Social psychology of consumer behavior, (pp. 167-200). 2009
Persistent link: https://www.econbiz.de/10003812944
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On consumption happiness : a research dialogue
Pham, Michel T. - In: Journal of consumer psychology : JCP : the official … 25 (2015) 1, pp. 150-151
Persistent link: https://www.econbiz.de/10010485539
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The evaluation of sponsorship effectiveness : a model and some methodological considerations
Pham, Michel T. - In: Gestion 2000 7 (1991) 4, pp. 47-65
Persistent link: https://www.econbiz.de/10001112835
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Editorial: The seven sins of consumer psychology
Pham, Michel T. - In: Journal of consumer psychology : JCP : the official … 23 (2013) 4, pp. 411-423
Persistent link: https://www.econbiz.de/10010210197
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Editorial note: Introduction to research dialogue on evolutionary psychology and consumer behavior
Pham, Michel T. - In: Journal of consumer psychology : JCP : the official … 23 (2013) 3, pp. 349-350
Persistent link: https://www.econbiz.de/10009779762
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The forgotten working-class consumer
Pham, Michel T. - In: Journal of consumer psychology : JCP : the official … 26 (2016) 4, pp. 566-567
Persistent link: https://www.econbiz.de/10011598071
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Are scientific practices improving in consumer research? : a glass half-full and half-empty
Pham, Michel T. - In: Marketing letters : a journal of research in marketing 34 (2023) 3, pp. 375-382
Persistent link: https://www.econbiz.de/10014334012
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Ambiguity Aversion And The Power Of Established Brands
Muthukrishnan, A. V.; Wathieu, Luc - 2007
This paper investigates situations where a sizeable sub-set of consumers prefer an inferior (dominated) offer made by an established brand to a superior (dominating) offer made by a less-established brand. Established brands are those for which consumers hold more confident beliefs concerning...
Persistent link: https://www.econbiz.de/10010352075
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Just give me another chance: the strategies for brand recovery from a bad first impression
Muthukrishnan, A. V.; Chattopadhyay, Amitava - In: Journal of marketing research : JMR 44 (2007) 2, pp. 334-345
Persistent link: https://www.econbiz.de/10003486955