for owner-managers making marketing decisions. We assess whether managerial/firm characteristics directly affect the …

primarily this is due to inefficient structures in processing and marketing. Furthermore, the pressures of competition in the …

agroeconômicos, análises de viabilidade econômica, avaliação e peritagem e marketing direto (mailing list). O objetivo do trabalho … foi estudar as ações de marketing realizadas pela empresa, considerando os aspectos conjunturais do mercado pecuário de … das teorias de Marketing de Serviços para avaliação das ações realizadas e a serem realizadas pela Consultoria. A coleta …

This report examines the aggregation, distribution, and marketing of eight food value chains to glean practical lessons … about how they operate, the challenges they face, and how they take advantage of emerging opportunities for marketing … chains include: (1) Recruiting producers and developing producer networks; (2) Identifying, branding, and marketing …

characteristics, marketing strategies, and the extent of vertical and horizontal integration. Using a survey of winery operators in …, increased vertical and horizontal integration, and greater promotional intensity and levels of self-reported marketing …

discussion of the marketing and joint planning implications for agritourism providers, the tourism industry, and Colorado …