"Customer service expert Chip Bell takes readers to the next level of customer-centric innovation-not just listening to your customers or partnering with them but cocreating products and services with them"--

"Chip R. Bell focuses on the importance of delivering the 'core' of a service experience in a fashion that is value-unique, not just value-added. In his own words, 'Innovative service comes from your core; it evokes an experience of genuineness, a sense that its source is deep, not superficial'....