Deng, Shengliang; Duffy, Michael F.; Harrison, Grant R. - In: Asia Pacific Journal of Marketing and Logistics 7 (1995) 1/2, pp. 37-61
Many studies have dealt with internationalization of business firms in the past years, few, however, have explored the pattern and process of internationalization in small, commodity based economies. In this study, the situation in New Zealand is considered, in part because it is a small, export...