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Marketing expansion in a shrinking world : 61. International Marketing Conference
Gelb, Betsy D.
(
contributor
)
-
1978
Persistent link: https://www.econbiz.de/10004824115
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62
One approach to repeat business : "customer success managers"
Gelb, Betsy D.
;
Rangarajan, Deva
;
Hochstein, Bryan
; …
- In:
Rutgers business review
5
(
2020
)
1
,
pp. 13-27
Persistent link: https://www.econbiz.de/10012390031
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63
Adapting to "word of mouse"
Gelb, Betsy D.
;
Sundaram, Suresh
- In:
Business horizons
45
(
2002
)
4
,
pp. 21-25
Persistent link: https://www.econbiz.de/10006174455
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When Your Competitor Turns Obstructionist
Gelb, Betsy D.
;
Hayes, Linda
- In:
Business horizons
40
(
1997
)
2
,
pp. 33-39
Persistent link: https://www.econbiz.de/10006206419
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65
More Boycotts Ahead? Some Implications
Gelb, Betsy D.
- In:
Business horizons
38
(
1995
)
2
,
pp. 70-76
Persistent link: https://www.econbiz.de/10006215028
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66
Selling Your Service Business
Gelb, Betsy D.
- In:
Business horizons
38
(
1995
)
6
,
pp. 71-76
Persistent link: https://www.econbiz.de/10006217511
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FIELDWORK - The Marketing Consequences of Competitor Lawsuits - The marketing implications of litigation are often not factored into the decision to take legal action -- But they s...
Gelb, Betsy D.
;
Bush, Darren
- In:
MIT sloan management review
47
(
2006
)
2
,
pp. 21-23
Persistent link: https://www.econbiz.de/10006228680
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68
Observations - Hispanic-targeted Advertising: More Sales? This study uses sales data to evaluate whether a Hispanic-targeting plus general advertising policy is superior to a gener...
Torres, Ivonne M.
;
Gelb, Betsy D.
- In:
Journal of advertising research
42
(
2002
)
6
,
pp. 69-76
Persistent link: https://www.econbiz.de/10006507770
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69
Observations - "Market Patriotism": Advertising Dilemma - Should an advertiser focus communication on patriotic themes or associations in this time when so many others are doing so...
Gelb, Betsy D.
- In:
Journal of advertising research
42
(
2002
)
1
,
pp. 67-70
Persistent link: https://www.econbiz.de/10006509566
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SPECIAL ISSUE: YOUTH RESEARCH - OBSERVATIONS - Gaining "Bonus Customers" by Stretching the Market
Gelb, Betsy D.
- In:
Journal of advertising research
41
(
2001
)
5
,
pp. 73
Persistent link: https://www.econbiz.de/10006510817
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