Sckokai, Paolo; Moro, Daniele; Cuomo, Enrica - European Association of Agricultural Economists - EAAE; … - 2010
European statistics show that one of the most widespread source of health risks related to food is mycotoxins. The objective of this paper is to evaluate the Italian consumers’ perception of the mycotoxins’ risk and, more specifically, their willingness-to-pay (WTP) for a hypothetical bottle...