Small and medium-sized enterprises (SMEs) are fighting for survival due to globalization, growing competition with big retailers, and strategies adopted by large industrial companies. Difficulties in pricing are also revealed in the literature. Therefore, appropriate activity is needed to be...

ABSTRACT The price‐making ability of food small and medium‐sized enterprises (SME) is important for their market survival. Since pricing is a part of marketing activities, by developing specific marketing capabilities, firms can improve their ability to make pricing decisions. This paper...

The IFAMR is published quarterly by the International Food and Agribusiness Management Association. www.ifama.org

Il tema dell’alimentazione, nei suoi aspetti relativi alla salute e all’ambiente, viene analizzato in una prospettiva di sostenibilità. La relazione tra alimentazione e salute, infatti, sta acquisendo un interesse crescente dovuto sia alla diffusione dell’obesità che all’attenzione per...

Traceability is helping retailers manage food safety risks and support product differentiation. This paper aims to investigate how traceability may be used to screen supplier for private labels dedicated provider pools. Retailers in the UK and Italy have several private label product lines and...