In order to define consumer expectations over a traceability and information system for the entire food supply chain, the information behaviour of consumers in the food service industry has been subject to an analysis for the first time. In comparison to consumers in retailing, significant...

The willingness-to-pay by German consumers for the credence characteristic traceability of pork and turkey is analysed by means of the conjoint analysis additive model, also taking the consumers´ associations with the term traceability and the QS label into account. The results indicate a...