This paper investigates preference heterogeneity of wine consumers by using latent class models based on attitudinal questions. Such responses turn out to be an important source of additional information when the goal is to identify different groups of people with a similar wine preference...

This paper investigates preference heterogeneity of wine consumers by using latent class models based onattitudinal questions. Such responses turn out to be an important source of additional information when the goalis to identify different groups of people with a similar wine preference...

This paper investigates preference heterogeneity of wine consumers by using latent class models based onattitudinal questions. Such responses turn out to be an important source of additional information when the goalis to identify different groups of people with a similar wine preference...

We compare two approaches for estimating the distribution of consumers' willingness to pay (WTP) in discrete choice models. The usual procedure is to estimate the distribution of the utility coefficients and then derive the distribution of WTP, which is the ratio of coefficients. The alternative...