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Purpose: The purpose of this paper is to analyze the market of rosé wines in Italy, to outline retail strategies and to investigate to what extent the price is affected by branding these wines. Design/methodology/approach: A survey has been carried out on retailers by collecting data about...
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Vinegar's contribution to the Italian wine industry is significant, and Italy is the world's largest exporter of wine vinegar. Nevertheless, the features of the vinegar market have received little scholarly attention, and hedonic price analysis has not yet been applied to vinegar. Thus, through...
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This exploratory paper investigates why sparkling wine houses producing Conegliano Valdobbiadene Prosecco Protected Designation of Origin (CVPP) wines decided to adopt the sub-appellation "Rive" to increase the value of their wines. We estimated both logistic and generalized linear models to...
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This exploratory paper investigates why sparkling wine houses producing Conegliano Valdobbiadene Prosecco Protected Designation of Origin (CVPP) wines decided to adopt the sub-appellation "Rive" to increase the value of their wines. We estimated both logistic and generalized linear models to...
Persistent link: https://www.econbiz.de/10012814222