of a small example. Concludes with a marketing case study, dealing with the characteristics of different brands of cereal.  …

Examines the historical role of marketing within the British electoral process. Based on historical research and … drawing on a voluminous amount of documentary analysis, seeks to assess how and when marketing thinking and techniques first …

political marketing expertise in European political markets, focussing primarily on the UK. The paper investigates this transfer … of US campaign expertise using both a political science‐diffusion perspective and an international marketing‐market entry …

the effective management and development of civic society. Political marketing, good governance, lobbying, ethics and …

The development of market oriented strategies and marketing programs in the Czech Republic has been hampered by a … marketing practices. One of the most critical roadblocks to change is the current managerial cadre. Their experiences under the … socialist system form the way they approach marketing. Even those at the top level of organizations have a limited understanding …

). All you need to know, fellow marketing academics, is that you simply must read this commentary because, hey, you’re in it.  …

Proposes a prescriptive model for political marketing based loosely on the Six Markets Model of relationship marketing …. The rationale for this is to be found in an analysis of the historical treatment of political marketing, from within both … disciplines. Argues that many of the conventional axioms of marketing are inappropriate in politics, and observes how in political …

Customer‐oriented governments may use marketing tools to match their policy “products” with citizens’ requirements … for their products. The concept of public policy marketing could enable governments to “sell” their policies to citizens …, based on non‐commercial marketing exchanges specific to the context of public administration. Then, social behaviour should …

between corporate social responsibility (CSR) and marketing capabilities in small and medium enterprises (SMEs) in the food … Vietnam. Findings This research found that CSR and marketing strategies positively influence HRD; the interaction of CSR and … marketing capabilities has a negative effect on HRD; the endogenous role of network capabilities on the effects of CSR and …