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Concentration in food retailing
Boyd, Harper Jr.; Claycamp, Henry J.; Frank, Ronald E. - In: Business Horizons 10 (1967) 4, pp. 61-68
Persistent link: https://www.econbiz.de/10005439299
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Market measurements
Willett, Ronald P.; Boyd, Harper Jr.; Christian, Richard C. - In: Business Horizons 4 (1961) 1, pp. 59-73
Persistent link: https://www.econbiz.de/10005326532
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Egypt's need for marketing management
Boyd, Harper Jr.; Sherbini, El; Aziz, Abdel; Sherif, … - In: Business Horizons 4 (1961) 2, pp. 77-84
Persistent link: https://www.econbiz.de/10005438686
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Marketing to the British consumer
Boyd, Harper Jr.; Piercy, Ivan - In: Business Horizons 6 (1963) 1, pp. 77-86
Persistent link: https://www.econbiz.de/10005439118
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Cigarette smoking and the public interest Opportunity for business leadership
Boyd, Harper Jr.; Levy, Sidney J. - In: Business Horizons 6 (1963) 3, pp. 37-44
Persistent link: https://www.econbiz.de/10005439139
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Market segmentation research : findings and implications
Frank, Ronald E. - In: Applications of the sciences in marketing management, (pp. 39-68). 1968
Persistent link: https://www.econbiz.de/10003552318
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Brand choice as a probability process
Frank, Ronald E. - In: The journal of business : B 35 (1962) 1, pp. 43-56
Persistent link: https://www.econbiz.de/10002209568
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Correlates of buying behavior for grocery products
Frank, Ronald E. - In: Journal of marketing 31 (1967) 4, pp. 48-53
Persistent link: https://www.econbiz.de/10002209587
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Is brand loyalty a useful basis for market segmentation?
Frank, Ronald E. - In: Journal of advertising research 7 (1967) 2, pp. 27-33
Persistent link: https://www.econbiz.de/10002209678
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Market segmentation
Frank, Ronald E.; Massy, William F.; Wind, Yoram - 1972
Persistent link: https://www.econbiz.de/10000050370