Boukamcha, Fayçal - In: International Journal of Pharmaceutical and Healthcare … 10 (2016) 4, pp. 432-448
control, which are supposed to be triggered by an anti-smoking persuasive message, and a personality pattern, such as trait … conducted on a random sample of 246 smoking undergraduate students in two Tunisian business schools. Four anti-smoking print ads … the anti-smoking ads with a high negative emotional intensity, the perceived threat to freedom and trait reactance …