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Purpose – The purpose of this paper is to provide a methodology to integrate both the dynamics of competitors' performance and the dynamics of customer preference, along with their interaction, into a quality function deployment (QFD) analysis. Design/methodology/approach – A systematic...
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Purpose: The purpose of this paper is to present findings from a qualitative research study that was designed to examine the application of the management index (MI) to support effectiveness among management teams. Specifically, the research was twofold: to examine the usefulness of the MI as a...
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