Raharjo, Hendry; Hin Chai, Kah; Xie, Min; Brombacher, … - In: Benchmarking: An International Journal 17 (2010) 1, pp. 27-43
Purpose – The purpose of this paper is to provide a methodology to integrate both the dynamics of competitors' performance and the dynamics of customer preference, along with their interaction, into a quality function deployment (QFD) analysis. Design/methodology/approach – A systematic...