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Ce texte presente un questionnaire experimental concernant les comportements face a l'incertain et a l'avenir. Il est pose a un millier d'individus volontaires, tires de l'echantillon de l'enquete "patrimoine 1997" effectue par l'insee. A travers plus de 80 questions balayant divers domaines de...
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gratification en cohérence avec les attentes des consommateurs, leur perception des associations liées à la marque et la relation …
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Nous explorerons ici les motivations des consommateurs à utiliser Internet pour donner des objets encore utilisables … que les consommateurs utilisent Internet pour donner des objets par 1) idéologie ; 2) praticité ; 3) « vengeance » vis …. Si certains consommateurs refusent d’utiliser les sites de don, c’est par 1) ignorance de leur existence ou de leur …
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The aim of this research project is to conceive a new method of measuring press readership in order to surpass the limits of recent reading, the common method of readership measurement for this type of media. We have begun by designing a conceptual framework for measuring press...
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Today, classical art institutions are highly involved in finding a new way to enlarge their public and to modernize their brand image as they are stressed by a extensive competition. As a result, they explore how relevant would be to implement new strategies showing to their public new art...
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