Matsubayashi, Nobuo; Ishii, Yasuaki; Watanabe, Kentaro; … - In: European Journal of Operational Research 196 (2009) 2, pp. 795-807
This paper studies the product line decisions of firms under two consumer segments differing in their quality-sensitivity. We focus on a negative impact of the product variety on the consumers' motivation to purchase, while each product is horizontally differentiated. In the presence of this...