Smith, Gerald E. - In: Journal of Business & Industrial Marketing 10 (1995) 5, pp. 6-21
rapid emergence of the information age, the proletarianization of computer technology, and the need for continual … improvements in worker productivity have driven companies to seek ways to enhance worker productivity. The limiting factor, however …, is not technology, but workers′ ability to use it effectively. Focusses on design communication, and specifically product …