Purpose – The aim of this paper is to understand the price‐ending strategies in European restaurants and make practical suggestions to the managers. Design/methodology/approach – Data were collected from restaurant menus in three European countries. Results were compared with those of USA...

The Gold Coast is Australia′s premier tourist destination, attracting over 2,500,000 visitors annually. Discusses the characteristics of this rapidly growing region and examines recent tourism trends such as the development of international hotels. After analysing factors which are likely to...

Looks at ways of extracting the maximum marketing advantages out of a hotel/motel′s location. Sets out a methodology for formally determining the value, and price of a hotel or motel′s location in setting room rates and presents an empirical study undertaken on motels in Ballina, Australia.

Purpose Online consumer reviews have become increasingly important for consumer decision-making. One of the most prominent examples is the hotel industry where consumer reviews on websites, such as Bookings.com, TripAdvisor and Venere.com, play a critical role in consumers’ choice of a hotel....

The purpose of this study is to examine differences in consumers’ perceptions of an acceptable price range and their responses to the advertised reference price in terms of internal reference price, price‐search intention, and perceived value between online and offline retail channels. This...

The purpose of this study is to investigate how customers’ perceptions of service quality, product quality, and price fairness influence their loyalty to a particular service provider. Based on the results of a pilot study, we have elected to study banks, auto repair and maintenance shops, and...

Purpose – Spanish wine sales have grown quite rapidly in the US market during the past few years. The purpose of this paper is to examine this trend, discuss potential reasons, and identify opportunities for maintaining and increasing Spanish wine sales in the US market....

Purpose – Commercial auctions of cultural goods are typically brokerage arrangements where potential buyers may consider pre-sale estimates (PSEs) in bidding. The economic theory suggests that PSEs should provide honest guidance – winning bids should, on average, equal PSEs – but available...

Purpose The purpose of this paper was to investigate how attention to wine labels related to preference by using quantitative measures of gaze and of the diameter of the eye pupil. We assessed whether eye fixations could predict choices and willingness to pay and whether pupil size could index...