The Asian disease problem has long been studied since first introduced by Tversky and Kahneman in 1981. This study explores the mechanics of the Asian disease problem to a scenario reflecting deaths attributed to climate change. The study examines the gain/loss frame setup of the Asian disease...

Loss aversion postulates that people prefer avoiding losses over acquiring gains of equal size. It is a central part of prospect theory and, according to Daniel Kahneman, “the most significant contribution of psychology to behavioral economics” (Kahneman, 2011, p. 300). It has powerful...