Purpose – To provide a methodology for determining how and when a management fad has become an established paradigm. Design/methodology/approach – The penticulation approach compares the outputs from the five separate research sources of horizontal surveys, experiential rules‐of‐thumb,...

Auctions of selected wines have regularly taken place internationally and from natural reasons they have mostly involved the finest wines as e.g. the top wines from Bordeaux. In order to analyse specific auction wine prices, the Mouton Rothschild (Medoc Premier Cru Classé) has been selected for...