Narrow search
Showing 111 - 120 of 150
Cover Image
Communication of ambiguous risk information
Viscusi, W. Kip - In: Theory and decision : an international journal for … 31 (1991) 2, pp. 159-173
Persistent link: https://www.econbiz.de/10001115008
Cover Image
A theory of cutoff formation under imperfect information
Feinberg, Fred M.; Huber, Joel - 1994 - Rev
Persistent link: https://www.econbiz.de/10000921470
Cover Image
Paired comparison and contingent valuation approaches to morbidity risk valuation
Magat, Wesley A. - In: Journal of environmental economics and management : … 15 (1988) 4, pp. 395-411
Persistent link: https://www.econbiz.de/10001057811
Cover Image
Effects of competitive context and of additional information on price sensitivity
Huber, Joel - In: Journal of marketing research : JMR 23 (1986) 3, pp. 250-260
Persistent link: https://www.econbiz.de/10001011971
Cover Image
Informational regulation of consumer health risks : an empirical evaluation of hazard warnings
Viscusi, W. Kip - In: The Rand journal of economics 17 (1986) 3, pp. 351-365
Persistent link: https://www.econbiz.de/10001013853
Cover Image
Smoking status and public responses to ambiguous scientific risk evidence
Viscusi, W. Kip; Magat, Wesley A.; Huber, Joel - In: Southern economic journal 66 (1999) 2, pp. 250-270
Persistent link: https://www.econbiz.de/10001419420
Cover Image
An investigation of the rationality of consumer valuations of multiple health risks
Viscusi, W. Kip - In: The Rand journal of economics 18 (1987) 4, pp. 465-479
Persistent link: https://www.econbiz.de/10001043634
Cover Image
The budget contraction effect : how contracting budgets lead to less varied choice
Carlson, Kurt A.; Wolfe, Jared; Blanchard, Simon J.; … - In: Journal of marketing research : JMR 52 (2015) 3, pp. 337-348
Persistent link: https://www.econbiz.de/10011292885
Cover Image
Reference-Dependent Valuations of Risk : Why Willingness-to-Accept Exceeds Willingness-to-Pay
Viscusi, W. Kip - 2012
The gap between willingness-to-pay (WTP) and willingness-to-accept (WTA) benefit values typifies situations in which reference points — and direction of movement from reference points — are consequential. Why WTA-WTP discrepancies arise is not well understood. We generalize models of...
Persistent link: https://www.econbiz.de/10013113519
Cover Image
Heterogeneity in Values of Morbidity Risks from Drinking Water
Viscusi, W. Kip - 2012
This paper reports the stated preference values for reducing the morbidity risks from drinking water estimated using a nationally representative U.S. sample of 3,585 households. Based on the average annual gastrointestinal (GI) illness risk in the U.S. from drinking water of about 5 illnesses...
Persistent link: https://www.econbiz.de/10013114079