Choice-based conjoint is a popular way to characterize consumers’ choices. Three eye-tracking studies reveal decision processes in conjoint choices that take less time and are more accurate with practice. We observe two simplification processes that are associated with greater speed and...

Four years ago, Magat, Huber, Viscusi, and Bell (2000) reported pretest results that introduced an iterative choice approach to valuing water quality improvements. This paper applies this approach to a nationally representative sample of over 1,000 respondents. We find that the method provides...

This article evaluates the effect of the choice of survey recruitment mode on the value of water quality in lakes, rivers, and streams. Four different modes are compared: bringing respondents to one central location after phone recruitment, mall intercepts in two states, national phone-mail...

The advent of electronic environments is bound to have profound effects on consumer decision making. While the exact nature of these influences is only partially known it is clear that consumers could benefit from properly designed electronic agents that know individual users' preferences and...