Purpose: The purpose of this paper is to examine the meaning, in both local and international context, of the Kochi-Muziris Biennale (KMB), the first international exhibit of contemporary art in India. Kochi Biennale Foundation (KBF), which administers the KMB, identifies art as a means for...

Purpose: The purpose of this paper is to examine local consumers’ acculturation process as they observe, encounter and shop with an influx of outsiders. Design/methodology/approach: The multi-year qualitative study (involving in-depth interviews and netnography) investigates Hongkongers’...

Purpose: In this paper, the authors argue that fine wines can be considered art and as such can be awarded luxury status. The authors discuss the processes of artification, through which such wines are recognized as art (Shapiro and Heinich, 2012), and heritagization, in which the cultural...

Since Miller’s (1995) ground-breaking directive to the anthropology community to research consumption within the context of production, CCT has come of age, offering distinctive insights into the complexities of consumer behaviour. CCT positions itself at the nexus of disciplines as varied as...