This paper investigates the effects of wealth on consumer spending in the United States. A traditional life-cycle model is estimated first. Although it does find a statistically significant wealth effect, its findings are unusable due to the presence of autocorrelation and non-stationarity....

Straipsnyje pateikiama viena svarbiausių vartotojų pažinimo dimensijų – elgsenos modeliavimas. Teorinė analizė rodo, kad kiekvieno modelio pagrindas yra tam tikra tvarka išsidėstę kintamieji. Skirtingas situacijas iliustruojantys modeliai grindžiami skirtingais kintamaisiais,...

The mature market presents challenges to marketers because much of theinformation about the marketplace is based on younger consumers, differing fromolder consumers in many important ways. The research project was commisionedwith two main objectives: to determine what is required to cater for...

My project "How Green is the Mouse?" analyses the ways in which the Disney Company utilizes various green marketing strategies in an effort to appeal to the growing number of eco-conscious consumers. My study examines different strategies of green marketing and evaluates the use of these...

Some forecasters expected that the October 1987 stock market collapse would seriously lower GNP growth by curtailing consumer spending. After declining in October, however, consumer spending has grown moderately. This relatively small effect is consistent with empirical studies showing that the...