This paper provides insights into the dynamics of attention to TV commercials via an analysis of the length of time that commercials are viewed before being 'zapped'. The model, which incorporates a flexible baseline hazard rate and captures unobserved heterogeneity across both consumers and...

Studies producing longitudinal multinomial data arise in several subject areas. This article suggests a Bayesian approach to the analysis of such data. Rather than infusing a latent model structure, we develop a prior distribution for the multinomial parameters which reflects the longitudinal...

In a regression context, consider the difference in expected outcome associated with a particular difference in one of the input variables. If the true regression relationship involves interactions, then this "predictive comparison" can depend on the values of the other input variables....

Marginal structural models (MSM) can be used to estimate the effect of a time dependent exposure in presence of time dependent confounding. Previously Fewell et al. (2004) described how to estimate this model in Stata based on a weighted pooled logistic model approximation. However, based on the...