Chiang, Shih-Chen; Masson, Robert T - In: International Economic Review 29 (1988) 2, pp. 261-70
Country of origin may provide a signal of product quality. If consumers are on average "correct" in thei r assessments of product quality from a given country, then a "lemons " effect emerges. A firm which pays the full cost of quality improvem ent will receive only diluted benefits in return,...