Simester, Duncan I.; Sun, Peng; Tsitsiklis, John N. - In: Management Science 52 (2006) 5, pp. 683-696
Deciding who should receive a mail-order catalog is among the most important decisions that mail-order-catalog firms must address. In practice, the current approach to the problem is invariably myopic: firms send catalogs to customers who they think are most likely to order from that catalog. In...