Narrow search
Showing 1 - 10 of 59
Cover Image
A decision support system for insurance marketing
Mercer, Alan - In: European journal of operational research : EJOR 20 (1985) 1, pp. 10-16
Persistent link: https://www.econbiz.de/10003630919
Cover Image
Applications of operational research in marketing
Mercer, Alan - In: Operational research quarterly : OR 17 (1966) 3, pp. 235-252
Persistent link: https://www.econbiz.de/10002471798
Cover Image
An education in operational research : a personal viewpoint
Mercer, Alan - In: European journal of operational research : EJOR 1 (1977) 6, pp. 352-360
Persistent link: https://www.econbiz.de/10002471813
Cover Image
A structure of operational marketing research
Mercer, Alan - In: European journal of marketing : EJM 12 (1978) 2, pp. 139-156
Persistent link: https://www.econbiz.de/10002471855
Cover Image
Implementable marketing research
Mercer, Alan - 1991 - 1. [Dr.]
Persistent link: https://www.econbiz.de/10004107529
Cover Image
Implementable marketing research
Mercer, Alan - 1991
Persistent link: https://www.econbiz.de/10000810755
Cover Image
Operational distribution research : innovative case studies
Mercer, Alan; Cantley, Mark F.; Rand, Graham K. - 1978
Persistent link: https://www.econbiz.de/10000030106
Cover Image
Aggregate models of consumer purchases
Emshoff, James R.; Mercer, Alan - In: Journal of the Royal Statistical Society 133 (1970) 1, pp. 14-32
Persistent link: https://www.econbiz.de/10002119902
Cover Image
Alan Mercer (1931 - 2014) : a founding editor of EJOR
Rand, Graham K. - In: European journal of operational research : EJOR 240 (2015) 2, pp. 305-306
Persistent link: https://www.econbiz.de/10010486254
Cover Image
A structure for distribution studies
Mercer, Alan; Rand, Graham K. - In: European journal of operational research : EJOR 1 (1977) 3, pp. 161-168
Persistent link: https://www.econbiz.de/10002471842