Because of the marketing role of distribution it is not always appropriate to take a cost minimisation approach to distribution planning — the needs of the market must first be understood.

Should small customers be supplied from salesvans? The costs are compared with the traditional practice of salesmen taking orders for subsequent delivery.

The smaller warehouse cannot afford to use the most sophisticated computer systems but here is an introduction to what can be done to improve their picking systems.

In 1986 a study was carried out in a number of small companies in the UK that manufacture to customer requirements. The primary objective was to assess the relevance and importance to industry of ideas developed in earlier research at Lancaster University, relating the order quotation process to...

LAST April, when he announced his recommendations concerning the detergent industry, the then President of the Board of Trade told the House of Commons that too little was known about the economic effects of advertising in general and its relationship to competition. If he had been speaking in a...