F. Devlin, James; Kumar Roy, Sanjit; Sekhon, Harjit - In: European Journal of Marketing 48 (2014) 7/8, pp. 1315-1332
of fairness in consumers of financial services, as current attempts to measure fairness in a broad-based multi … are used to analyse the data. Findings – Fairness comprises three distinct but related elements, namely, procedural …, interactional and distributive fairness, and further sub-dimensions are also apparent. The measurement scale exhibits a high degree …