Executive summary <p> 1. To an increasing degree Danish food companies believe that market orientation is a decisive factor, if they want to remain competitive. But what does it actually mean to be competitive, and what are the specific market demands that Danish food companies have to live up to? <p>...</p></p>

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In this paper we will attempt to throw new light on the increasingly relevant, <p> albeit not new, subject of strategic scanning by applying a learning <p> perspective to well-known theoretical approaches to strategic scanning and <p> issue management. The reason for doing so is quite simple – in...</p></p></p>

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Nærværende artikel diskuterer erhvervslivets medansvar for og bidrag til en økonomisk, miljømæssig og social bæredygtig udvikling. I invitationen til at skrive artiklen blev vi anmodet om specielt at kigge lidt frem i tiden med henblik på at identificere forestående udfordringer. Seks...

Food retailers present consumers with a complex market offering. They offer consumers an assortment of products sourced from numerous suppliers, along with various services within a retailer-controlled environment (Burt & Sparks 2002). Food retailers aim to offer an assortment of products and...

Functional foods is a relatively new concept covering food products enriched with various kinds of (natural) substances (eg vitamins, minerals or probiotic cultures) or modified so as to provide consumers with an additional physiological benefit presumed to prevent disease or promote health,...

Danmark er verdens niende største producent af svinekød. Ca. 85% af den danske produktion afsættes i udlandet fordelt på ganske få hovedmarkeder. I Europa er de primære aftagere Tyskland, Storbritanien, Frankrig, Italien, mens Japan er det vigtigste marked uden for Europa, efterfulgt af...