or the jackpot. Additionally, we evaluate the importance of the composition of the list of games in terms of whether … First Division matches are included or not. Results show that the jackpot model is preferred to the effective price model …

, the effective price of a bet, and the jackpot. Additionally, we evaluate the importance of the composition of the list of … jackpot, but not the effective price, have significant effects on sales, which could have important implications in terms of …

lotto games. The entry fee was not changed but the familiar 6/49 format was replaced by 5/54 + 1/10. This considerably … jackpot of €5m introduced. The change in rules provides an unusual opportunity to study the effect on sales of features of … lotto games other than entry fee and pay-back rate. The changes in design appear in this case to have allowed the operator …

the first one in analyzing the marketing strategy of the public Lotto companies and hereby discussing existing goal …