Reddy, Srinivas K.; Aronson, Jay E.; Stam, Antonie - In: Management Science 44 (1998) 1, pp. 83-102
This paper introduces SPOT (Scheduling Programs Optimally for Television), an analytical model for optimal prime-time TV program scheduling. Due in part to the advent of new cable TV channels, the competition for viewer ratings has intensified substantially in recent years, and the revenues of...