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Advertising to Increase Effectiveness of Use
Gelb, Betsy D. - In: Journal of advertising research 38 (1998) 1, pp. 71-74
Persistent link: https://www.econbiz.de/10006523604
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Creating "Memes" While Creating Advertising
Gelb, Betsy D. - In: Journal of advertising research 37 (1997) 6, pp. 57-59
Persistent link: https://www.econbiz.de/10006524875
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Fine-Tuning Advertising Designed to Reduce the Stigma of Mental Illness
Gelb, Betsy D. - In: Journal of current issues and research in advertising : … 30 (2008) 2, pp. 79-86
Persistent link: https://www.econbiz.de/10008167828
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Pay more get more? What buyers say
Gelb, Betsy D. - In: Journal of business strategy 31 (2010) 5, pp. 59-65
Persistent link: https://www.econbiz.de/10008453859
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Acknowledging religious diversity: Opportunities and challenges
Gelb, Betsy D.; Longacre, Teri Elkins - In: Business horizons 55 (2012) 5, pp. 509-519
Persistent link: https://www.econbiz.de/10010011476
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“Buying status” by choosing or rejecting luxury brands and their counterfeits
Geiger-Oneto, Stephanie; Gelb, Betsy D.; Walker, Doug; … - In: Journal of the Academy of Marketing Science 41 (2013) 3, pp. 357-372
Persistent link: https://www.econbiz.de/10010096150
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Antitrust enforcement: an inflection point?
Bush, Darren; Gelb, Betsy D. - In: Journal of business strategy 33 (2012) 6, pp. 15-22
Persistent link: https://www.econbiz.de/10010037061
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Identifying innovative national markets for technical consumer goods
Lynn, Michael; Gelb, Betsy D. - In: International marketing review 13 (1996) 6, pp. 43-57
Persistent link: https://www.econbiz.de/10006323694
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When Marketing Practices Raise Antitrust Concerns - Many common marketing activities are coming under greater scrutiny from regulators, lawyers and scholars. Companies are scrambli...
Bush, Darren; Gelb, Betsy D. - In: MIT sloan management review 46 (2005) 4, pp. 73-82
Persistent link: https://www.econbiz.de/10006235116
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Policy Watch: Commentaries and Viewpoints - Warning and Informing the Domestic International Market
Torres, Ivonne M.; Gelb, Betsy D.; Noriega, Jaime L. - In: Journal of public policy & marketing : JPP & M ; an … 22 (2003) 2, pp. 216-222
Persistent link: https://www.econbiz.de/10007029889