On-line content delivery and vertical alliances between conduit and content providers are nowadays crucial issues in digital markets. In this paper, we discuss and compare a push and a pull model for on-line content delivery in the case of non-zero marginal cost for network transits because of...

On-line content delivery and vertical alliances between conduit and content providers are nowadays crucial issues in on-line content markets. In this paper, we discuss and compare two types of model for on-line content delivery: push and pull. We assume non-zero marginal cost for network...