Marshall, Pablo; Dockendorff, Monika; Ibáñez, Soledad - In: Journal of Business Research 66 (2013) 10, pp. 1800-1806
The main objective of this paper is to develop a system that uses historical data to forecast new movie attendance. In contrast to most models in the literature that consider aggregated prediction or the demand for a cross-section of movies, this paper analyzes the dynamic behavior of attendance...