Social media engagement by business firms has been steadily on the rise, with its application extending to a range of corporate functions, beyond marketing and customer engagement, many of which can be construed as strategic. However, the potential influence of social media on strategy process...

Four antecedents, it is argued, are necessary precursors for a firm to capture rents from innovation. The antecedents are causal understanding; innovation team proficiency; emergence and mobilization of new competences; and creation of competitive advantages, each of which are conceptually...