Nierop, J.E.M. van; Paap, R.; Bronnenberg, B.; Franses, … - Erasmus Research Institute of Management (ERIM), ERIM … - 2000
We propose a new method to model consumers' consideration and choice processes. We develop a parsimonious probit type model for consideration and a multinomial probit model for choice, given consideration. Unlike earlier models of consideration ours is not prone to the curse of dimensionality,...