are based on trust between closely collaborating parties or alternatively are more adversarial in nature, based on … dependence between the parties. This study seeks to provide empirical evidence about the effects of trust and dependence in … authors test the extent to which trust and dependence act as antecedents to four dimensions identified from the literature as …

, and trust. Additionally, emphasis on a network perspective is needed and it was found that although guanxi is important in … importance of personal trust and understanding network effects when doing business in China. They also show that relationships …

Purpose – This study aims to examine the means by which influence strategies and social mechanisms (trust and shared … trust on supplier flexibility. In addition, supplier flexibility has a significant positive impact on the performance of …

institutions. Informational transparency and long‐term orientation foster trust between channel partners. This trust, in turn …

central relationship indicators of trust and commitment. It impacts relationship commitment levels, customer induced word …, customer intimacy mediates relationship marketing's central trust commitment link. Research limitations/implications – The main …

's communication skill, ability to maintain quality relationships and build trust. The study proposes that communication skill …, relationship quality and trust all moderate the relationship between AEL and sales performance. Design … and trust. The proposed moderators of communication and trust received support when predicting sales performance. Research …

Purpose – The purpose of this paper is to reveal how trust develops between partner firms in the context of … driving force for the beginning and maintaining of trust development with that partner. Design/methodology/approach – The … important for the development of trust between business relationships' parties. A “moderate” level of cultural adaptation is …

Purpose – This paper aims to investigate the effects of customer equity drivers on customer loyalty via customer trust … loyalty through the mediating effect of customer trust. On the other hand, brand equity is found to have no effect on customer … trust and loyalty. Practical implications – In order to obtain business customers' loyalty, managers should focus more on …

– unethical intention and the trust of salespeople in their manager. Design/methodology/approach – Hypotheses are developed … suggesting that “unethical intention” is inversely related to “trust in manager” and “customer‐oriented selling.” Data were … hypothesized relationships. Findings – Support was shown for a negative relationship between unethical intention and both trust in …