This article offers a practical way for economic educators to integrate marketing into economics principles courses by connecting economic principles and data to advertisements used during the "Great Recession." While most business students are required to take economic principles courses, few...

In this paper, we assess the potential for rehabilitation of comparative analysis under its new guise of benchmarking. After a brief description of comparative analysis, we discuss the deficiencies that surrounded its fall in reputation: neglect of economic principles, limited scope for action,...

This paper reports a new and significant experimental demonstration that market participants adjust their bids towards the price observed in previous market periods when – by design – individuals’ values should not be affiliated with the market price. This demonstration implies that market...